Pro Two: Identity

You have recently been made redundant. Starting your own creative business or introducing your concept to market has always been a personal goal and this seems like the ideal opportunity. You been informed today that there is seed funding available with a local digital networking group for business start ups in the area, but the application deadline is this week. Time is not on your side.

Identify: A name for the company/product/app/game/exhibition/event/publication

Design: The company logo
Now that your basic identity is in place, you are under pressure to show development and potential implementation of the brand. Progress the bran over to show the funders how the identity may be visualised.

Development: Choose appropriate content relative to your brand
Stationary, livery, signage, web, app screens, interaction design, photography, online marketing, screen idents, publication design, promotional print and screen,, packaging, moving image, viral marketing etc.

Areas for consideration: Corporate identity, Graphic Design, Typography, Illustration, 3D/product design, Information Design, Interaction Design, Moving Image.

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~ by stephc0nn on October 23, 2012.

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